The Content Marketing Pyramid is a framework to develop & execute your content marketing Strategy.
Being in charge of content marketing can feel like you’re trying to simultaneously conduct an orchestra, host a wedding, and put on a Broadway show. and while you’re juggling editorial calendars, tight budgets, inadequate resources, and ambiguous metrics, you also have to keep the c-suite and sales happy and consistently meet the insatiable content demands of your customer audience.
The Content Marketing Pyramid Strategy:
- Improves your focus with an organized strategy that establishes clear goals and priorities
- Stretches your budget by making each piece of content work harder
- Increases your production capacity by making more efficient use of valuable resources
So That you Can:
- Create a predictable stream of successful content
- Engage your buyers
- Drive pipeline activity for marketing and sales